Mission, Values, Vision and Life Aspirations
FBS Shared Purpose = Mission + Values + Vision + Life Aspirations
Each successful enterprising family is made up of a group (at the outset often one person or a couple) with a Shared Purpose for the future of their enterprise, whether that is an operating business, an investment portfolio or a wide range of assets and activities through which a family is connected. The Shared Purpose comprises a clear Mission, which is grounded in a Values system that is deeply rooted in the family. Each generation has to clarify how the Mission and Values are expressed in a Vision for the enterprise and to identify how individual family member’s Life Aspirations can be fulfilled through a role in the family enterprise. Without a Shared Purpose, as time unfolds, there will just not be enough “glue” to bond the family to each other and to their collective investment.
